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Elyssa Pallai

VP Marketing

Digital marketer and translator, Elyssa spends her time putting NPD and engineering concepts into plain english and working on new and meaningful ways to connect with Playbook's amazing clients.

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LPPDE Europe 2014 Day 3

Elyssa Pallai- 01/1/15 02:11 PM

Our value added reseller, eBOM, based in Sweden is attending LPPDE Europe and has shared some interesting images and insights into what’s happening in the world of Lean thinking and new product development. Here are some snippets and access to the presentations from Day 3. Check back for more later as we will be continually updating this post as new information arrives from the floor!

Lean for Innovation
Mats Magnusson, KTH, Professor, Integrated Product Development



Mats asked the question is Lean an enabler or disabler of innovation?

Innovation should balance costs of unused ideas and failed projects and lost innovation opportunities.

When technologies shift:
Innovation = Creative destruction!

…of core competencies
…of value networks
…of business models
…of products
…of processes
…of best practices

Lean Claim # 1: Helps firms to identify customer value
Answer: YES

Lean Claim # 2: Standardized routine work frees up more time for innovation
Answer: YES

Lean Claim #3: Lean reduces variation and uncertainty and thereby hinders innovation opportunities.

Lean Claim #4: Kills creativity due to excessive standardization
Answer: NO

Mats concludes that although there is more support for the positive effects of Lean, more research is definitely needed.

MAERSK: How a design to value process resulted in
the world’s most energy efficient ship: The Triple-E
Bo Cerup-Simonsen, Head of Maersk Maritime Technology, Vice President

In the next presentation Bo explains how Maersk Maritime Technology created a process to affect how they managed opportunities and value in the cargo ship industry to create competitive advantage.

In order to understand value for a design, the cost vs benefit of marginal gains for all design options and technologies needs to be analyzed.

Lean in R&D - a way of combining creativity and efficiency?
Mats Magnusson, Professor, Integrated Product Development

Next Mats Magnusson presented again about lean in R&D - a way of combining creativity and efficiency.

image5Mats stressed the importance of managing the queues in R&D, visualizing work and the importance of quantifying the economics of product development.

Sounds a lot like PLAYBOOK territory (shameless plug ;-).

image 6